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ACADEMY MASTERCLASS

Business Approach
to Marketing
Communication

For CEOs, Directors, Senior Executives
& Business Leaders

23 - 24 February, 13h45 WAT

AdCademy is a Global Education and Innovative Marketing Communications Academy formed to provide educational services that would teach deep strategic thinking skills and practical advertising craft that will help practitioners and prospects to become first-class professionals.

Many other institutions offer Business education, so what makes Henley different? The answer is, we are about much more than just education. We offer the opportunity to live, breathe, practice and create business. Henley participants don’t just learn a list of facts and theories. They develop and apply their learning to real-life situations.

The Association of Advertising Agencies of Nigeria (AAAN) is the only body of advertising companies in Nigeria that help practitioners relate with government agencies and critical decision-makers for the Nigerian advertising agencies and shape the future and general practice of the Nigerian marketing Community.

Course Facilitators

BUSOLA TEJUMOLA

Head of content & African Channels, Multichoice Nigeria

PEPE MARAIS

Group Chief Executive Office Joe Public United

PROF BERND VOGEL

Professor in Leadership & Founding Director of Henley Centre for Leadership

JON FOSTER-PEDLEY

Dean of Henley Business School Africa

KHANYI MLAMBO

Head of Responsible Business at Old Mutual Limited, South Africa

PROF JOHN BOARD

Dean of the Henley Business School UK

Course Schedule

Welcome Address

Steve Babaeko | 13:45 - 14:00

Purpose as a Silver Strategic Bullet

Pepe Marais | 14:00 - 14:45

Purpose as a Silver Strategic Bullet Q & A

Pepe Marais | 14:45 - 15:00

Short Break

15:00 - 15:05

Strategy, Vision and Business Modelling

Jon Foster-Pedley | 15:05 - 15:50

Strategy, Vision and Business Modelling Q & A

Jon Foster-Pedley | 15:50 – 16:00

Short Break

16:00 – 16:05

Leadership Practices: insights from Mountaineering Lessons

Khanyi Mlambo | 16:05 – 16:50

Leadership Practices: insights from Mountaineering Lessons Q & A

Khanyi Mlambo | 16:50 – 17:30

Welcome and Day 1 Recap

13:45 - 14:00

Healthy People Energy for Sustainable Performance – an Executive Leadership Must-have

Professor Bernd Vogel | 14:00 - 14:45

Healthy People Energy for Sustainable Performance – an Executive Leadership Must-have Q&A

Professor Bernd Vogel | 14:45 - 15:00

Short Break

15:00 - 15:05

Sound Financial Leadership Through Times of Uncertainty

Professor John Board | 15:05 - 15:50

Sound Financial Leadership Through Times of Uncertainty Q&A

Professor John Board | 15:50 - 16:00

The Power of African Content

Dr Busola Tejumola | 16:00 - 16:45

Short Break

16:45 – 16:50

How Do We Build Stronger Brands to Power Africa?

16:50 – 17:30

Why would you take
this course

Henley Business School
Certification

Our partnership with Henley Business School means that you get certified by Henley Business School.

Henley Business School Alumni

Participation in this masterclass qualifies you as an alumnus of Henley Business School with its attached benefits.

Networking & Collaboration

The masterclass offers you an opportunity to network and collaborate with other CEOs, Senior Executives and business leaders who will be attending.

Make better business decisions

Understanding marketing will help business leaders like you make more informed decisions.

Grab your
seat now!

Business Approach to
Marketing Communication

For CEOs, Directors, Senior Executives
& Business Leaders

N200,000 ($370)

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