Advertising Academy Masterclass

Winning Strategy

26 - 28 August 2021

09h00 to 16h00 WAT

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AdCademy is a Global Education and Innovative Marketing Communications Academy formed to provide educational services that would teach deep strategic thinking skills and practical advertising craft that will help practitioners and prospects to become first-class professionals.

Many other institutions offer Business education, so what makes Henley different? The answer is, we are about much more than just education. We offer the opportunity to live, breathe, practice and create business. Henley participants don’t just learn a list of facts and theories. They develop and apply their learning to real-life situations.

The Association of Advertising Agencies of Nigeria (AAAN) is the only body of advertising companies in Nigeria that help practitioners relate with government agencies and critical decision-makers for the Nigerian advertising agencies and shape the future and general practice of the Nigerian marketing Community.

Meet the lecturers

Melani Prinsloo

Henley Business School

Dr Melani Prinsloo is a Director at the center for democratising information and also an Associate Professor at Henley Business School. She has facilitated several Business sessions for Henley Business School on topics like trends that are shaping the future and the concept of Shared Value. In one of those sessions, Dr Prinsloo explored the dynamics of the world and industry in which the participants find themselves – which challenges the traditional role of business in society.

Bary Van Zyl

Henley Business School

Barry is a creative sector professional, with over 30 years experience in music performance, business development, music production, executive education, strategic planning, high performance team building and university level lecturing. Barry designs and delivers programmes to executive leadership in: Creativity & Innovation, Entrepreneurship and the Business of Rhythm. Most recently, Barry has started to co-design short executive education courses with Henley Business School in Africa.

Adeyinka Adewale

Henley Business School

Dr Adeyinka Adewale is an Associate Professor of Leadership Ethics and Entrepreneurship at Henley Business School. He is a member of both the Henley Centre for Entrepreneurship and the Centre for Business Ethics and Sustainability. His teaching portfolio covers undergraduate and postgraduate modules in Entrepreneurship, Organisational Behaviour, Business Ethics and the Degree Apprenticeship program. Adeyinka regularly gives talks at academic conferences in Africa, Europe, United States and Asia. He is also often invited to deliver keynote addresses and to facilitate trainings, seminars and workshops for business organisations, government institutions and professional bodies. He sits on the board of a number of organisations and charities in Africa and is an adviser to many small business owners globally. Adeyinka will be facilitating 5 sessions at the Advertising Academy Masterclass.

Louise Claassen

Henley Business School

Louise is a Programme Director and Executive Fellow at Henley Businesses School, Africa. She has designed, developed, facilitated and integrated different management and leadership development programmes for different clients including Discovery, Accenture, INSETA, and Standard Bank amongst others. Her core passion is the design and facilitation of local immersion in different regions of the world. She has successfully co-designed and co-facilitated regional and international immersions to China, Russia, the UK, the US, Canada, Ghana, Tanzania and Kenya.

Ayuli Jemide

Detail Commercial Solicitirs

Ayuli is regarded as Nigeria’s top PPP and Infrastructure lawyer and was awarded “Best Lawyer, Nigeria” at the 2013 World Finance Awards. With over two decades of transactional experience as a corporate and commercial lawyer, Ayuli has advised on various groundbreaking transactions in Nigeria. Ayuli also loves to be in a classroom imparting knowledge. He is on the adjunct faculty at the Lagos Business School’s Centre for Infrastructure, Policy, Regulation and Advancement (CIPRA) which is devoted to research, training and advocacy in infrastructure development. He teaches topics related to procurement, PPP negotiations and project finance.

Chioma Afe

Group Head, Retail Marketing & Analytics, Access Bank Plc

Chioma is a motivated, proactive, strategic thinker, leader and digitally driven brand advocate. A successful marketing communications professional with a total of 23 years experience spanning FMCG, Consulting (Andersen), direct marketing, telecommunications, broadcast media/content marketing and financial services. Her work experience spans brand management of various global brands including coca-cola and Airtel, amongst others. She is Passionate about brands, marketing communications, Retail products marketing and digital and Data driven marketing, leading to the current role as the Group Head, Group Retail Marketing and Analytics at Access Bank following the role as Divisional Head, Corporate Communications at Diamond Bank. Her Responsibilities include oversight of a diverse team of creatives and content managers, Brand strategists, Online PR & email marketers and data analysts focused on supporting the achievement of the bank’s Retail business ambition in Nigeria and across 12 African countries , utilizing various marketing communication tools to deliver on product awareness, customer acquisition, engagement and retention goals for the business.

Bayo Adekanmbi

CTO, MTN Nigeria

Olubayo is an award-winning business and digital innovation executive who combines business and technical skills in conceptualizing and implementing business and analytical strategy. He combines 20 years of cognate industry experience in Digital Innovation, Strategy, Marketing, and Data Science/Analytics from the two largest economies in Nigeria & South Africa. Bayo is currently the CTO at MTN Nigeria.

Nkiru Olumide-Ojo

Standard Bank Group

Author | Corporate Story Teller | John Maxwell Certified Coach | Social Impact & Female Enthusiast

Nkiru Olumide-Ojo holds 2 decades of experience as a Strategic Marketing and Corporate Communications Executive looking after the reputation of multinational and national brands in Africa. Her work experience spans across various sectors including Financial Services, Aviation, Telecommunication and the Oil and Gas sectors.
An Expert Reputation and Crisis Communication Manager; she currently works in a financial services Group.
Founder of the LightHouse Network, a social impact agency founded in 2014 and focused on marketplace readiness for Youths, Nkiru and her team go to underserved schools to help upskill youths on and in 2020 alone, impacted over 2000 youths in this regard. She also provides structured mentorship for young Working Girls through a network.
A frequent Conference Speaker, Forbes Africa women’s summit, the London Advertising Week , Africa Public Relations Conference, and Standard Bank’s Blue Heels women’s programme, Google’s International Women’s Day Celebration, are some of the conferences where she has spoken at.
Over the past couple of years, Nkiru has had several recognitions including most recently Leading Ladies Africa ‘s top 50 leading African Corporate women, Guardian’s Top Africa women in PR, Top women in marketing and communications and many other accolades.
She holds a Master’s degree in Strategic Marketing Management from the Kingston University Surrey, London, alongside a post graduate diploma in management/first degree in biological sciences, and many professional training(s).
Nkiru who is studying for a PhD at Wits University is South Africa is also a certified Coach, Public Speaker, published author and a female Enthusiast who is keen to see women hone their leadership skills, She holds frequent leadership programmes via the Lighthouse Women’s Network’s mentoring Hub
Nkiru is married to Olumide and together, they have 2 children.

Meet the Panelists

Leke Alder

Alder Consulting

Leke Alder is the Founder & Principal of Alder Consulting, Nigeria’s leading creative intelligence firm with offices in Lagos and London. He is credited with introducing branding as a discipline to Nigeria and has consulted on policy, politics and business at the highest levels locally and internationally. He has consulted on policy formulation for the Federal Government of Nigeria, the Federal Ministries of Information & Communication, Education, Foreign Affairs, and Solid Minerals Development, among others. He has also consulted on political strategy and communication campaigns at national and sub-national levels. Leke Alder wrote the blueprint for Nigeria’s image management programme – the Heart of Africa project and was the Chief Consultant to the Federal Government on the project. Leke Alder is a lawyer, polymath and philanthropist. His photographs and furniture designs have raised millions of Naira for 9 orphanages supported by his foundation – Leke Alder Foundation. The Foundation has impacted over 120,000 lives.

John Ugbe

CEO Multichoice Nigeria

John is a solutions-oriented ICT expert and business manager with over fourteen years practical experience in all aspects of ICT, he has a passion for the web and is particularly passionate about motivating and managing people. As Managing Director of MultiChoice Nigeria, John is responsible for developing strategies that have resulted in the growth of local content. He has driven a mass-market strategy that has recorded substantial business expansion in a very short time. The quest to raise awareness about sports in Nigeria has led to the sponsorship of increasingly popular sports and the rebirth of the one-time national favorite, boxing. He is an active fundraiser for community development causes.

Steve Babaeko

AAAN President/CEO X3M Group

Steve is a Nigerian advertising and music executive, public advocate, founder of X3M Ideas, a Lagos-based digital advertising agency that was listed in 2017 as "one of Nigeria’s fastest growing communication agencies. He is also the founder/CEO of X3M Music, a record label that has as its marquee act, among others, Nigerian singer-songwriter Simi. He was on the 2018 jury of the New York Advertising Festival. In 2016 and 2017, Babaeko was a jury member of the New York Advertising Festival, described as "one of the oldest advertising festivals in the world." He has also been invited as a Jury member to the 2018 event. Steve is currently the president of the Association of Advertising Agencies of Nigeria (AAAN). During his tenure, AAAN birthed the Advertising Academy (AdCademy) which was created to develop the pipeline of advertising talent in Nigeria.

Austin Ufomba

CEO Tytron Nigeria

Prof Emevwo Biakolo

Group Head, Retail Marketing & Analytics, Access Bank Plc

Prof Emevwo is the founding Dean, School of Media and Communication, Pan-Atlantic University, Lagos. He is interested in cultural developments, keen on enhancing growth in the cultural and creative industries, and focused on strengthening the ethical dimension of personal and social life. I am also an advocate of the natural family institution, and a part-time couple and family counselor. Prof Emevwo has served as a lecturer at the University of Botswana and University of Ibadan. He also served several editorial roles as Editor at Large at the Post Express Newspaper, Lagos and member of the Editorial Board of The Guardian Newspaper.

Jenkins Alumona

V.President AAAN/ Group CEO SOL

Jenkins is a seasoned Public Relations practitioner, strategy expert and journalist. He has over 27 years' experience working with top- flight Nigerian companies including The Guardian, The News Magazine, The Quadrant Company, Econet Wireless Nigeria and Globacom, where he was a principal manager in the brand communications department. Mr. Alumona was editor of The NEWS for much of the last military era. He has a first degree in Mass Communications and a master's degree in Marketing. He is an alumnus of the Harvard Business School and the Lagos Business School on Global Governance, Hamburg, Germany.


Day 1

  •   Conceptualising Markets. How Markets work.
  •   Market and Consumer Intelligence
  •   Advanced Research and Data Analytics
  •   Data & Insight in Communications
  •   Principles of Media Strategy and PR Management

Day 2

  •   Emotional Intelligence
  •   Business networking & relationship management
  •   Leadership Approaches for the Marketing Context
  •   The Art of Negotiation
  •   Effective Presentation Skills

Day 3

  •   Project Management
  •   The Art of Delegation
  •   Job Crafting and Workload Management
  •   Job Crafting and Workload Management




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