Business Approach
to Marketing

For CEOs, Directors, Senior Executives
& Business Leaders

9 - 10 February, 13h45 WAT

AdCademy is a Global Education and Innovative Marketing Communications Academy formed to provide educational services that would teach deep strategic thinking skills and practical advertising craft that will help practitioners and prospects to become first-class professionals.

Many other institutions offer Business education, so what makes Henley different? The answer is, we are about much more than just education. We offer the opportunity to live, breathe, practice and create business. Henley participants don’t just learn a list of facts and theories. They develop and apply their learning to real-life situations.

The Association of Advertising Agencies of Nigeria (AAAN) is the only body of advertising companies in Nigeria that help practitioners relate with government agencies and critical decision-makers for the Nigerian advertising agencies and shape the future and general practice of the Nigerian marketing Community.

Course Facilitators


Henley Business School


Group Chief Executive Office Joe Public United


CMO, MTN Nigeria


CEO, Grand Cereals Limited


Henley Business School

Course Schedule

Welcome Address

Steve Babaeko | 13:45 - 14:00

Sustaining Growth: How purpose and Intent drive resilience in organisations

Pepe Marais | 14:00 - 14:45

Sustaining Growth Q & A

Pepe Marais | 14:45 - 15:00

Strategy, Vision and Business Modelling

Jon Foster-Pedley | 15:05 - 15:50

Welcome and Day 1 Recap

13:45 - 14:00

Too Proud to Lead: How Hubris Can Destroy Effective Leadership and What to Do About It

Professor Ben Laker | 14:00 - 14:45

Too proud to Lead Q&A

Professor Ben Laker | 14:00 - 15:00

Short Break

15:00 - 15:05

Keeping the bag secure: Sound Financial Leadership through uncertainty

Professor John Board | 15:05 - 15:50

Sound Financial Leadership Q&A

Professor John Board | 15:50 - 16:00

Strategic Challenge 2

GLO | 16:00 - 16:30

Unforeseen - preparing ahead of the next upside down – a forecast for the next 3-5 years

The Brainstorm – Panel Session | 16:30 – 17:15

Why would you take
this course

Henley Business School

Our partnership with Henley Business School means that you get certified by Henley Business School.

Henley Business School Alumni

Participation in this masterclass qualifies you as an alumnus of Henley Business School with its attached benefits.

Networking & Collaboration

The masterclass offers you an opportunity to network and collaborate with other CEOs, Senior Executives and business leaders who will be attending.

Make better business decisions

Understanding marketing will help business leaders like you make more informed decisions.

Grab your
seat now!

Business Approach to
Marketing Communication

For CEOs, Directors, Senior Executives
& Business Leaders

N200,000 ($370)

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