Gain knowledge of the basics of marketing and marketing communication.
Be equipped with the basic theoretical knowledge necessary for a proper grounding and foundation for the discharge of their duties and a successful career in brand management/marketing communications.
Have the opportunity to meet, interact and exchange ideas with their contemporaries from other organizations.
Benefits of the programme:
Participants will be guided to develop action learning points that can be immediately implemented in their place of work.
A copy of the document will also be sent to Heads of companies and follow-up surveys will be conducted 1-2 months after the training to evaluate skill levels & business impact of the training against the pre-training assessed competency rating.